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Putting a stop to 'green' fraud
Ottawa--The EcoLogo Program, formerly called the Environmental Choice Program, has issued a list of manufacturers and products falsely bearing the EcoLogo label.
The list should help purchasers determine which products and services are truly green. "This is an important step not only to protect consumers and the EcoLogo but to protect the green movement," said Scott McDougall, president and CEO of the program.
"Certification helped spur the evolution to green products because buyers learned to trust the designation and know it means products have passed rigorous tests and evaluations..."
EcoLogo--which is prevalent throughout North America--is at risk of seeing history repeat itself, McDougall said. He referred to a period about 35 years ago when manufacturers self-declared their products to be green with little or no evidence to back it up, either deliberately or through ignorance.
As a result, buyers were confused and lost trust on the green movement, which caused it to be dormant for many years, he added.
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