Issue - March 2006

Solutions for counterfeit parts

Your article [December, 2005: “Counterfeit parts—Don’t let them into your supply chain”] was very informative. I surely believe that counterfeit goods and services can sometimes end in disaster. The question I beg to ask is why do people continue to buy counterfeit with full knowledge that the product is not the genuine article? I am sure you would agree with me that most of the time we all know when a product is not real. It all comes down to the price.
We know that any business is about profit margins and just listening to the news about the huge profits some organizations make leads to the question: are the genuine articles over-priced? Maybe a solution is to even the playing field so the counterfeiters will not be able to compete.
Here is an example. I own an Infiniti QX4 SUV. It’s the identical car as a Nissan Pathfinder. I paid $20 more for the same part, just because of the brand. What I should have asked for was the same part, saying I owned a Pathfinder. Then, I would have saved myself some money.
It is an age-old issue and will continue to be. A possible solution would be to lobby the government to reduce import taxes. Another is that the genuine guys become more competitive.
Alfred John
Account executive
CFA Communications
Toronto, Ont.