Put your message in front of over 34,000 key decision-makers in the Canadian food and beverage processing industry. The Upcoming April Issue Includes:

2007 Ingredients & Additives Report
A special report on the ingredients and additives market in Canada. This comprehensive report will look at the key trends, challenges and opportunities influencing the additives market, as well as featuring 2005/2006 federally approved updates to Canada 's regulatory system. Bonus: 1 /2 page “Trends In Food Applications”

Company Profile – Danone Canada
In this issue we salute Quebec-based Danone Canada, part of France 's Groupe Danone.
With the research and development support of its parent company, as well as more than 75 years of independent business behind it, Danone Canada continues to capture consumer attention for the wide range of creative, healthy dairy options it has launched in recent years.
With good-for-you brands such as Cardivia, Activia and Danino now on the market, the trailblazing company continues to be on the leading edge of dairy innovation.

Dairy Processing: Annual Sector Report
Dairy products continue to be an integral part of a well-balanced diet, something producers and processors are quick to point out to consumers, and quick to take advantage of in the market. Recent years have seen greater acceptance by Canadians of dairy products such as soft and drinkable yogurt, portable snacks and other fortified “good for you” products. As consumers continue to focus on both convenience and healthier eating, alternatives such as soy milk and rice milk are also having an impact on the dairy market. At the same time, health and safety demands are pushing producers to experiment with traditional processing methods, leading to questions about organic dairy and raw or unpasteurized milk. This month discover how these trends are affecting the dairy sector in Canada .

Food Trends: Calcium
Calcium, primarily from dairy foods, has always been considered a necessary and beneficial part of a healthy diet. Now, as additional research comes to light regarding the benefits of calcium, consumers are being offered an increasingly wide range of calcium-rich products beyond the dairy aisle. With the help of additive companies, calcium is increasingly appearing in energy drinks, confectionery and even water, leaving dairy companies wondering if this is a long-term trend or just another fad.

Supplement: RESEARCH CHEFS IN CANADA
Our follow-up issue to last year's successful launch of Research Chefs in Canada shines the spotlight on research and development in the world of culinology. Notably, we'll look at research chefs are meeting the challenge of creating the healthy yet appealing new food products consumers now demand. This month marks the first of three Research Chefs in Canada supplements, with the others appearing in the June and July/August issues of Food in Canada.

PLUS

PACex Toronto Preview
Scheduled for May 8, 9 and 10, 2007, at the Direct Energy Centre in Toronto , PACex International 2007 promises more food process and packaging products, technologies and solutions than ever before. Our PACex Preview highlights the most innovative products at the show!

PLUS:

2007 Monthly Editorial Columns:

• Packaging
• Industry Insider
• Law Talk
• Regulatory Affairs
• New Products
• Retail Scene

Solidify sales in Canada 's $69 billion food and beverage processing industry!

Final Advertising Space Closing: March 9th, 2007

Contact us now to reserve your space in the April edition of Food In Canada!

Ashley Templeton, Sales Representative (416) 764-1558 Ashley.Templeton@food.rogers.com

Ingrid Eilbracht, Publisher (416) 764-1503 Ingrid.Eilbracht@food.rogers.com