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Bebe
Jardine
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Enews
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| Deanna
Rosolen |
Food – the next frontier for ad space
If you thought you were running out of marketing ideas, look no further than your own product, literally. It seems some companies are renting space to corporations right on the food products they manufacture.
Take M&Ms, for example. A Reuters story reported that Masterfoods USA has launched My Branding, a program that will be available to companies who want to apply their logos to M&Ms.
Or how about this for getting kids to eat fruits and vegetables: A USAToday story reported that Nickelodeon will put images of cartoon characters SpongeBob and Dora on packs of apples, pears, cherries and edamame (soybeans).
And if you thought you could only plan your weekly TV-watching by perusing your favourite television guide, think again. A New York Times story reported that CBS's fall lineup will be appearing on an egg near you.
It just goes to show that anything can be for sale.
BSE and trade
In the July 12 enewsletter we asked readers if they thought a quote from the president of the Ranchers-Cattlemen's Action Legal Fund, or R-CALF, was true. His quote was: "Canada's BSE problem is making it more difficult for U.S. beef to get back into the markets of South Korea and Japan."
Here's what readers said.
A reader also wrote: "Canada is currently shipping beef to Japan. The U.S. had also regained access to the Japanese market but lost it again within two weeks due to shipping meat with bones in it, which was against the agreed protocol. Canada's BSE situation has absolutely nothing to do with the U.S.'s difficulties in U.S. markets. It is a problem with their processing industry."
Deanna
Rosolen
Associate Editor
deanna.rosolen@food.rogers.com
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Flavour Mavens — food reviews of new consumer products
Flavour Mavens will return next issue. In the meantime, if you have a new product you'd like our team to try, please e-mail me at Deanna.rosolen@food.rogers.com
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New Products
Air-operated diaphragm pumps
Guelph, Ont.-based ProMinent Fluid Controls Ltd. has introduced its Duodos air-operated diaphragm pumps. Duodos are pneumatically operated metering pumps that require no electric components. They're ideal for transfering viscous, shear-sensitive and outgassing media. The pump is dryproof and self-priming. The pump feed rate can be adjusted by changing the pressure in the air supply. The pumps have no electric components and no pressure relief valves are required.
www.prominent.ca
Inulin
Monmouth Junction, N.J.-based Sensus America LLC's Frutafit inulin products have been approved as a dietary fibre in Canada. The approval means opportunities for Canadian food manufacturers to make fibre-related claims on packaging, such as "source of fibre," "high source of fibre," and "very high source of fibre" for two-, four- or six-gram fibre/serving respectively. Frutafit inulin is a soluble, prebiotic fibre that offers calorie reduction, sugar- and fat-replacement, textural improvements, better processability and flavour masking in a wide variety of food applications from bakery to dairy, nutritional bars, cereals, ice cream and beverages.
contact@sensus.us
For better mayo
Belcamp, Md.-based TIC Gums has introduced a new product to address common problems found in the formulation of reduced fat and non-fat mayonnaise-type products. Pretested Saladizer Mayo Cold Set gum blend can be incorporated using a cold process instead of the traditional hot process, which can cause consequential slowdowns in batch production and inconsistency in the final product. Launched earlier this year, TIC Pretested Saladizer Mayo Cold Set can be applied in both low-fat and fat-free products as well as reduced-fat, mayonnaise-type dressings and sauces.
www.ticgums.com
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Calendar of Events
August
Aug. 20-26: World Potato Congress. Boise, Idaho. World Potato Congress Inc.: (902) 368-8885. www.potatocongress.org
Aug. 21: Canadian Food Regulations. Guelph Food Technology Centre: (519) 821-1246. gftc@gftc.ca www.gftc.ca
Aug. 22: U.S. Food Labelling under the FDA. Guelph Food Technology Centre: (519) 821-1246. gftc@gftc.ca www.gftc.ca
August 22-24: Dairy/Frozen Foods – a review of new products, marketing initiatives and promotional opportunities. Houston, Texas. ECRM (a U.S. company that assists with the marketing and selling of consumer products): (440) 498-0500. www.ecrm-epps.com/shows2004/show.asp?show_id=562
August 23-25: Foodservice – targeting the food and beverage industry. Houston, Texas. ECRM (a U.S. company that assists with the marketing and selling of consumer products): (440) 498-0500.
www.ecrm-epps.com/shows2004/show.asp?show_id=563
Aug. 24-25: Food, Health & Biotechnology: Consumer and Social Issues in Canada's New Food and Health Product Industries. Victoria, B.C. www.csrs.uvic.ca
Aug. 24-25: Microbiology II: Sanitation. Guelph Food Technology Centre: (519) 821-1246. gftc@gftc.ca www.gftc.ca
August 27-30: ECRM Focus Marketing Services – a review of new products, marketing initiatives and promotional opportunities. Boston, Mass. ECRM (a U.S. company that assists with the marketing and selling of consumer products): (440) 498-0500. www.ecrm-epps.com/shows2004/show.asp?show_id=606
Aug. 28: Foreign Materials I: Investigation & Detection. Guelph Food Technology Centre: (519) 821-1246. gftc@gftc.ca www.gftc.ca
Aug. 30 – Sept. 1: Advanced Meat Processing. Guelph Food Technology Centre: (519) 821-1246. gftc@gftc.ca www.gftc.ca
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Advertisement
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Institut Canadien de Science et Technologie Alimentaires
Section du Québec
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Advertisement
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Oct. 26, 2006, Toronto
Research Chefs: Blending the Culinary Arts and the Science of Food
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Christine Cushing |
The Guelph Food Technology Centre (GFTC) is proud to present a major one-day Strategic Symposium coming this fall, presented in co-operation with Food in Canada http://www.foodincanada.com, Research Chefs Association http://www.culinology.com, George Brown College http://www.gbrownc.on.ca, Culinary Institute of Canada (P.E.I.) http://www.hollandc.pe.ca/CIC/index.htm, and Giraffe Food & Beverages http://www.giraffebeverages.com/. This special symposium will also feature Christine Cushing, author and host of the Food Network's "Christine Cushing: Cook With Me" (http://www.foodnetwork.ca/).
Entitled Research Chefs: Blending the Culinary Arts and the Science of Food, the program will outline the exciting opportunities for Research Chefs. No longer relegated to the test kitchen, today's Research Chefs work hand-in-hand with food technologists to develop delicious, shelf-stable, marketable consumer products.
This event will be held on October 26, 2006 at the George Brown College Centre for Hospitality & Tourism, 300 Adelaide Street East, Toronto, Ont.
For more information about the program or to register, please visit http://www.gftc.ca/coursereg/details.cfm?id=534.
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Advertisement
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 Food Safety with BSI
BSI Management Systems invites you to join us for a complimentary communication day on "Food Safety Management Systems and ISO 22000."
In May, BSI Management Systems became one of the first organizations to be independently accredited to deliver registration against ISO 22000, the new international food safety standard for the entire food chain. Our offering to the food industry also covers registration and training for HACCP, SQF and ISO 9001, ensuring we can help you meet your food safety needs.
At our Communication Day you will get the opportunity to discover:
- What is a Food Safety Management System;
- What is ISO 22000:2005 and how it compares to other management systems;
- The benefits of implementation;
- The steps required to implement a food safety management system.
So please join us at one of the following events:
Toronto, Sept. 26, 2006
Winnipeg, Sept. 27, 2006
Edmonton, Sept. 28, 2006
Events for further locations are currently being scheduled for later this year.
For more information and to register please visit our website at:
www.bsiamericas.com/FoodInCanada
BSI Management Systems Canada Inc.
Tel: 1-800-862-6752
inquiry.canada@bsi-global.com
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Advertisement
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The ShareGoods program is based on the National Food Sharing System, a national logistics system that distributes donations to food banks across the country. Only food banks that are members in good standing of the CAFB are eligible to receive products through this system. To qualify, a food bank must adhere to a code of ethics and meet strict food handling standards. When food companies donate product or cash to ShareGoods they know that their contributions will go to those in real need of assistance. Participants in the program earn the right to use the ShareGoods name and logo on corporate materials. ShareGoods supporters can be confident that their products and brand images will be treated with integrity, care and respect.
Companies interested in joining the ShareGoods program should contact Irene Gallagher, communications co-ordinator for the Food & Consumer Products of Canada (FCPC; www.fcpc.ca). Tel: (416) 510-8024, ext. 2238. ireneg@fcpc.ca
To donate food and/or products, call (877) 535-0958 or e-mail: sharegoods@cafb-acba.ca
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