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October 18, 2007 |
In a recent telephone survey conducted by the Rohm and Haas
Paint Quality Institute, consumers shared their personal
painting experiences and attitudes for this common do-it-yourself
home improvement project.
“Based on questions we receive via our website, www.paintquality.com, we
believe color incorporation and quality paint products are increasingly important. This
survey quantifies that assumption,” Debbie Zimmer, PQI’s
paint and color expert said.
The most cited reason respondents shared for undertaking
an interior paint job is to create a “fresh look”(52 per cent)or to use a fashionable
color(28 per cent). Paint quality and color choice were the two most important
reasons for choosing a particular brand. More than half of survey respondents
contemplating a paint job search for information about paint quality and color
choice. Most often survey respondents found sources for paint information in
paint manufacturing brochures(62 per cent), in store point-of-sale displays
(36 per cent)followed by advice from friends and family. Finally, while many
consumers search for the most up to date information on paint and color, a pocket
of consumers consider themselves expert or at least very confident in their painting
skill and knowledge(14 per cent). “Paint related websites are growing
in popularity as an often-used information source,” Zimmer adds.
www.paintquality.com
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