What are the Shopper Marketing Awards?
With the fragmented media universe currently facing marketers, reaching
the consumer has never been more challenging. As a result the in-store
environment has become even more important as a marketing medium. The
agencies and companies participating in this area of the business have
long gone unrecognized for their unique efforts in capturing consumers’ attention
within the highly stimulating environment of today’s retail formats.
Rogers Retail Group has developed the first ever, Shopper Marketing Awards
to recognize excellence in in-store marketing creativity - participating
will be Canadian Grocer, Hardware Merchandising Magazine, Marketing Magazine, Pharmacy Post and Cosmetics
Magazine.
The Award Categories
- Best Integrated Campaign:
- Leveraging more than 3 elements (i.e. people, display, promotion, out
of store, etc.)
- Best in Channel Specific Campaign:
- Awarded to one of the grocery, department, drug, convienence, technology, entertainment and hardware retail channel
specific campaigns.
- Triple Crown (Win-Win-Win):
- Best solution achieving results for retailer, shopper and manufacturer
alike.
- Shopper Choice Award:
- Campaign with most impact on shopping experience (i.e. store format
changes, loyalty program, consumer experience).
- Best in Class Retailer Customization:
- Nation concept adapted for two or more retailers.
- Best Manufacturer Led Shopper Marketing Solution
- Best Retailer Led Shopper Marketing Solution
- Best Local (1-10 stores)
- Best Regional (10+ stores)
- Most Innovative Shopper Marketing Concept
Judging Criteria
- Strategy - 25%
- Creative Execution
- Innovative concept / solution to address a unique insight
- Execution / Activation – 25%
- Compliance / consistency of experience, Strategic placement / distribution, Timing, and Adaptability / scalability
- Results / Performance – 25%
- Shopper benefit and Measurable results (sales, loyalty, etc)
Material
**Submitted program must be executed between January 1, 2007 and June 30, 2008.
Please submit a case study describing your entry and the creative process
as well as a pdf. File (photos) of the finished product (instore). See judging criteria above for guidelines.
Submit Material by email to:
Lindsey.futa@rci.rogers.com
Fees
All single entries: $300 + $15 (GST) = $315
**Entry fees are non-refundable
Entry Deadline
All entries must be submitted by 5:00 pm EST, Friday August 15th, 2008
Entries are not complete until payment has been received
All material must be emailed by 5:00 pm EST on Friday August 15th,
2008
Click here for the Shopper Marketing Awards Entry Form https://www.tix123.com/shoppermarketingawards2008
If you have any questions please contact Lindsey Futa at Lindsey.futa@rci.rogers.com or by phone at 416-764-1657
Disclaimer:
* All entries become property of the Shopper Marketing Awards and will
not be returned and will not be held liable for loss of any entry for
any reason.
* The entrant grants permission to show, duplicate or play entries as
the Shopper Marketing Awards deems appropriate.
* The Shopper Marketing will grant permission to publications, broadcasters
and/or web publishers to air or reproduce an entry as part of editorial
coverage relating to the Shopper Marketing Awards. By entering the Shopper
Marketing Awards, the entrant agrees to obtain any permissions or clearances
and to absorb talent or other residual charges incurred by the inclusion
of their entry in any program required.
* The Shopper Marketing Awards may prepare and distibute a videotape,
CD, DVD, conventional or online transmission broadcast of any and all
entries. This product may be sold by Canadian Grocer Magazine and purchasers
would agree not to duplicate, sell or broadcast any portion of the product.
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