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Study Benchmarks Colour Copying/Printing Pricing
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In an effort to assist small printers with four-colour printing strategies, the National Association of Quick Printers (NAQP) has released its 2008/2009 4C Practices & Pricing Study. Based on survey results from 315 respondents (conducted between October and December 2007) the study identifies four-colour pricing practices based on quantity and processes, and looks at trends in prepress charges, four-colour process printing, colour copier pricing, basic paper costs, and more. The survey also includes user ratings for 15 different presses and three vendors of digital copiers.

The study was conducted by industry consultant John Stewart, on behalf of NAQP. The publication is available to NAQP members for US$155 (non-members US$255), visit http://www.NAQP.com/publications for more information.

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