The Canadian magazine industry and Markets Initiative have launched The Magazine Eco Kit, a guide with tips, terms, resources and papers for environmentally friendly magazine publishing. The guide was printed by Dollco Printing of Ottawa on an experimental paper made with 20 percent wheat straw, 40 percent post-consumer recycled fibre and 40 percent chlorine-free virgin wood fibre. The Eco Kit is also available as a PDF at http://magazinescanada.ca/home.php