Stregthening its direct marketing position in the northwest region of the U.S, Montreal-based Transcontinental has acquired Rastar, Inc., a direct marketing company specializing in interactive database marketing and variable data digital printing. For years Rastar has been recognized as a leader in personalized digital printing. The privately-owned company, based in Salt Lake City, Utah, has about 350 employees and US$50M in revenue. "When you combine Rastar's thought leadership in interactive database marketing with Transcontinental's vision and scope, we are only just beginning to explore the potential of the integrated marketing services we can now offer our clients," said Fran�ois Olivier, president and CEO in a statement.